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Platform

The fan engagement platform for clubs.

Five layers. Start with the app, add the rest when you need it.

01 White-label fan engagement

FanPlay, in your colours.

A fan app that opens in a second. No download. Crest, colours and words are yours.

  • Prediction game
  • Daily trivia
  • Fan Level
  • Season pass
  • Rankings and leagues
  • Real club rewards
Try the demo
FanPlay app screen
FanPlay app screen

02 Content service

Fresh every week. Run as a service.

Content arrives planned, the club approves, it goes live. The team never starts from a blank page.

  1. 01Planned for the clubQuestions, rewards, rounds
  2. 02You approveNothing goes live without you
  3. 03It goes liveFans play, reports follow

03 AI copilot

Drafts the week. The club approves.

FanPlay AI suggests content, creates assets in the club’s brand and answers questions about the fans. The club approves.

  • Content from your sourcesQuiz, questions and rounds suggested from club news, match data and social, each with its source.
  • Assets in your brandSocial cards, result cards and sponsor rounds in the club’s colours and fonts, from licensed images only.
  • Answers about your fansAsk in plain language, get the chart and the segment.

Principles

  • The club approves every draft
  • Data stays with the club
  • No training on club data
  • EU hosting
Connect your own AI tools via MCPread-only

# tools for the club’s own AI assistant (example)

fanplay.get_round
Next round: fixtures, questions, deadlines
fanplay.query_fans
Questions about fans, answered on aggregates

04 Integration

Plugs into what you have.

A new club is a configuration, not a development project.

Integration diagram. Choose where fans play (club app, website, own domain) or how FanPlay connects to your systems (login, REST API, webhooks, data export). An example appears for each option.

Select a part of your stack

Where fans play

Connects to your systems

See how it connects

Club appExample · App embed
// in your club app (illustration)
<WebView
  src="https://fanplay.yourclub.com"
  sso="oidc" />

Runs as a module inside your existing club app. Fans sign in with their club account.

Integration options, agreed per club.

05 Crowd investing

The honour at the top.

Your most loyal fans earn the right to invest in club projects. Sponsors and companies join campaigns directly.

See 20+ campaigns

Try it

Build your club’s app in 30 seconds.

Crest
Club colours

Live app

Loading the app

Tap or swipe, it is the real app

Modules

Locked modules

  • Friend leagues
  • Community XI
  • Stadium check-in
  • Sponsor rounds
  • 4 more coming

Customised for your club

  • Own modulesNew formats on request
  • Sponsor placementsRounds, prizes, branding
  • Club terms and stadiumStands, stages, fan names
  • LanguagesEvery language of the fans
  • Own domain and appClub app, single login
  • ContentVideos, trivia, stories

Beyond the modules, the app is tailored to each club.

Data and control

Your fans. Your data.

The club owns the data

Fans sign up with the club. We process data on the club’s behalf, with a data processing agreement.

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Put your fans in the game.

FanPlay in 30 minutes: the app, the content service and what it can earn for the club.

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